Working with Michael Architectural, Commercial and Industrial Photographer in Melbourne, Australia. The majority of my commercial work is based around photographing architecture, commercial products and corporate portraits, with a particular specialisation in the often demanding industrial sector, documenting the world at work. Before photographing any project I will first collaborate closely with the client on developing a thorough brief. During this period we will determine not only exactly what needs to be captured, but also the best time to photograph, the most flattering angles, what the project represents and indeed what defines the client’s view and desired outcome for the images. While photographing architecture I will often use supplementary lighting combined with multiple exposures to create a final image that encompasses a realistic dynamic range of tones from the shadows through to the highlights. I carry and use a range of varying focal length lenses (including perspective correction lenses) in order to ensure that the project is well documented from the wide angles through to the close up detail images. I use the same approach when photographing commercial products, corporate portraits or industrial locations, and always carry my own personal PPE. As with when I am photographing architecture, I will carry a small but powerful lighting kit in order to successfully incorporate people and some drama into my photographs; I am always looking to add that ‘human touch’ to my compositions of the workplace and industrial equipment. Naturally I also have supplementary back-up gear with me on all occasions. Following on from each assignment I will process each final image in Capture One or Adobe Camera RAW and then Photoshop in order to produce the final output file. This processing or digital file preparation is something that I include on each quotation at an hourly rate, and of course depends on the complexity of the required final images. For the actual photography itself I can quote on a full or half day rate basis, which also takes into account travel time. I do not limit myself to a ‘set’ amount of images for each assignment, but simply keep shooting until the full story has been told. For all architectural, commercial and industrial photography assignments I supply the final images as high resolution JPEG or TIFF files in the Adobe RGB colourspace (also as sRGB colourspace web sized files if required), with no ongoing licensing restrictions and with jointly assigned copyright. I follow a similar approach with video projects; a solid initial brief ensures that I can efficiently storyboard the running order and ascertain the key footage that will be required to tell the story. I approach all my video shooting with the same creative eye that I apply to my still images. I also personally edit my footage, preferring to maintain a hands on approach to delivering the final movie. I am considered to be easygoing, very adaptable and most of all professional as a working photographer. I am extremely passionate about my photography, and have never lost that excitement that comes from capturing that slice of time, and turning it into a unique image; essentially I regard myself as a visual problem solver, always looking for the very best approach to each project. Please do not hesitate to contact me to discuss a project or request a quotation.